Overview
At a glance
Is this game right for my group?
ABG editorial scores on a 1–5 scale.
Easier to teach
High replayability
Highly interactive
Scales well
Light strategy
Luck-sensitive
How it plays
How does it play?
Answer delightfully subjective questions, match the table’s majority, collect cow tokens, and avoid the pink cow that makes an otherwise winning herd worthless.
Core mechanisms
Key systems that shape the decisions players make.
Read the full game description
Herd Mentality is a party game in which originality is usually the wrong answer. Each round, one player reads a subjective prompt and everyone secretly writes the response they believe most of the group will choose. Reveal together: every player in the majority earns a cow token. If one answer stands alone while all others match somebody, its owner takes the squishy pink cow. The pink cow is not worth points; worse, it prevents its holder from winning until another uniquely unpopular answer takes it away. The questions are broad enough for mixed groups, the rules take moments to teach, and a round creates instant conversation as the table discovers which assumptions are truly shared. Be the first to collect eight cows without holding the pink cow to win—by thinking like the herd, not like yourself.
